Gift cards are a great way to guarantee future business – they serve as a constant reminder of your restaurant and ensure your brand is at the top of your guest’s mind. If your restaurant does a monthly gift card drawing, here are some tips that can help take your drawing to the next level:
- Advertise Your Drawing in More Than One Way: The business card fishbowl is a great way to build an email database. But are you collecting all the emails you can? Consider adding a question on your comment cards that asks for an email and mentions that providing one will enter them into a gift card drawing. Also, put up a couple of fliers (or table tents) that advertise your gift card drawing. You’ll be pleasantly surprised at just how many more email addresses you’ll collect!
- Create a More Interesting Reward: Since so many restaurants conduct gift card drawings, it can be difficult to make your drawing stand out from the crowd. Instead of doing a generic $50 monthly gift card drawing, consider offering different types of rewards. For example, consider offering an entree / week for a year to one lucky grand prize winner each year. For your monthly drawing, consider changing the reward every month. For example, one month can be a $50 card, the next could be a private dinner for 2 with the chef, and the next could be tickets to a big game.
- Send a Monthly Email With a Picture of the Winner: Once you have selected the monthly winner, shoot him / her an email asking for a picture in exchange for the reward. In one of your emails, include a picture of the winner with a description of what he/she won. This way, your guests will know that you’re picking a monthly winner!
Gift cards drawings can be a great way to generate buzz and to collect guest email addresses. Following these suggestions can help you spice up your gift card drawing and, ultimately, generate higher levels of guest engagement and retention.