As more of the world seems to spend its time in front of a computer, they have spent more time researching restaurants. Long gone are the days when someone would just ‘ask a friend which restaurant was best’. Now people search for restaurant websites to learn more about the cuisine, price, dress code, and anything else they need to make a decision.
It is absolutely critical to have a website these days. However, the cost of having a website can vary drastically. Below are some ways to have a website built and approximate costs:
1. Outsourced developer (India/Pakistan/Asia) – You can find a lot of firms who are off-shore and are willing to build a website for you.
- Pros: Usually cheaper than having a website built state-side, you get a personal contact who you can interact with on a regular basis who will build what you want
- Cons: Communication is typically a huge barrier, if you haven’t completely thought out exactly what you want the website may be built incorrectly. Making updates to the website are sometimes difficult because lack of clear communication
- Cost – Approximately – $1,500
2. DIY websites (squarespace & wix) – Recently, a couple of companies have created an easy way to create your own website. Most of them offer the ability to try it out for free and then host your website through them for a small fee
- Pros: Much cheaper than hiring an outsourced developer, easy to use and easy to update
- Cons: Requires at the very least an elementary understanding of websites & computers, very difficult to customize outside of the standard templates, requires your own time/effort
- Cost – $7-$30/month
Depending on your level of expertise and the amount of time you want to invest in your website, there are different routes you can take. However, one thing is for certain, a website is a critical component of success to your restaurant.